We take care of complex marketing of medium and larger companies both in the B2C and B2B area. It is crucial for us that the individual activities build on each other and thus complete an imaginary circle. That is why it is important to have a plan. Based on it, we set what marketing tools we will use, what budgets we will set and what results we can expect. We focus mainly on the online environment, but we also use the offline environment. We base our marketing on our own experience in building a strong brand on the Czech market – Pikatec, where we have been through areas from online advertising to TV advertising.
Important for us is also a quality and comprehensive background. Therefore, in addition to advertising, we cover all visual work, websites, applications, e-shops and their technical support for our clients.
It all starts with your logo, colour identity, fonts used and communication strategy. All of this is reflected in your advertising. If successful, it drives clients to your website, your e-shop, your branches. If everything corresponds to the previous points, the whole journey looks credible and clear to the client. This leads to more frequent purchases, lead generation or interest in a new job. At the same time, if this work is long-term and conceptually significantly increases the return on clients, it is again a marketing-sales cycle.
Any marketing should have a plan. It should have a strategy for how to meet the goals the client wishes to achieve, determine their realism and under what assumptions they can be met.
It defines goals. Determines the use of marketing tools to meet them. Predicts budgets and results. It is the master plan that guides all the sub-parts of marketing.
It is often recommended to do an initial analysis before developing a marketing strategy. It will better determine the strengths and weaknesses of the current activities. This subsequently leads to significant savings.
An essential part of marketing activity is online advertising, now inherent in all industries and 99.5% of companies. Due to its availability and lower cost, it is also often the only advertising that companies run.
In this area, we provide full support for our clients, from SEO optimization, PPC advertising, direct buying of space, paid articles, creating unique online solutions to social media management.
It can be a great addition or an essential pillar of your company’s presentation. With many companies being online-only, there is often more space in certain segments. This completes the greatness of the brand.
It pays to go against the tide in marketing, so using some form of offline advertising can add a lot of value to your company. We have a lot of experience in print media, radio and TV advertising as well as outdoor advertising.
Would you like to run online or offline advertising?
Although social networks are part of online marketing, we think they deserve special attention. Whether you’re a fan or not, people spend time on them. Better said, a lot of time.
Therefore, working with them should be a given for most businesses. But it’s often a difficult area for them to grasp, that’s what we’re here for. Our specialists usually provide clients with complete management of not only content, but also advertising.
That it’s not a platform for your company? You may be right, but you may be wrong. So far, the short video network in the Czech Republic is still rather associated only with the very young age group of 20-25 years old. However, its popularity is very much on the rise. Competition and price are the parameters that make it an interesting item!
What to learn more about this social network? After all, it would be a shame if your business missed the train.
META – FACEBOOK AND INSTAGRAM
Same owner, yet each network and target group is different. Both, however, cover a wide group of people mainly between the ages of 25 and 40. Facebook and Instagram are almost an essential part of most companies’ marketing portfolio today. If you have a B2C-oriented product or service, these networks can serve as a very good sales channel. Also, if you are looking for employees for more technical and manual work, we can find them for you through Facebook.
For our partners we cover complete content creation as well as branding and performance campaigns. At the same time, we take advantage of connecting with influencers and their reach on these networks if that’s the right path for your company.
A work network that was created primarily to find employees and jobs. However, it is now a platform where supply and demand meet. If you are looking for a new supplier or buyer, you have come to the right place. Whether you have a service or a product, LinkedIn performs at number one in B2B. We have great experience with this network where the results speak for themselves. We have helped these companies build a new effective sales channel through LinkedIn for both the Czech and international markets.
Interesting fact: In 2016, there were 7,000 directors on this network in the Czech Republic. In 2022, the number will increase to 120,000 directors. For owners, the number of 5,000 has risen to 53,000.
Are you still asking yourself whether to work with social networks? Or do you already know, but could use some help? Contact us. We’d be happy to show you how we work, what each network can do for you, and get them up and running together.
We actively help these companies with LinkedIn or Ondřej Štemberk has led them as a consultant and taught them how to work with this network:
PR, SEO aND copywritING
The visual message is just as important as what you say. What describes your company, product or service. Quality text leads to easier and more pleasant orientation for customers or your partners. One aspect is the attractiveness of the text and the other is the technical one. The words you use have a big impact on whether users come to the page. In short, it means whether you will be searchable under the terms that people search for and under which you want them to search for you.
We work with both the technical part, where keyword analysis is essential. We continue to work with that in the advertising itself and on the website. The result is improved SEO. At the same time, we are able to influence other parameters such as site speed for our clients as we also handle the technical management of the site.
We have an in-house copywriter on our team, which gives our clients a great advantage in many ways.
Building a relationship with the client is key to their return and repeat purchase. One of the appropriate forms of communication is through mailing. It is always necessary to balance sales campaigns with information campaigns so that it is not just spam, but mail that engages the client.
For our clients at this point, in addition, we also often deal with some automation. Thanks to pre-prepared scripts, emails are sent automatically. If the automations are set up well, they bring new sales or build a stronger bond with the brand. An example of this would be an automated email that comes to the client a month after the purchase, in which we check if they were able to apply the product correctly (for more demanding products) or we can recommend accessories or new products, for example.
At the same time, we are a partner of Ecomail, a Czech platform for sending emails.
Our concept of marketing is comprehensive. Not only in the way the individual marketing tools are linked, but also in our background. Each member of our team is a specialist in a specific area or sub-activity. With a common plan and leadership, this creates an ideal whole, and this working system contributes to maximum concentration on meeting our clients’ goals. We have been able to grow significantly and the companies we help have grown with us.
Contact us for a ticket
Whether you’re a small or large company dealing with minor or major issues, let us know. Together, we’ll get you started in the right direction.